Job title: Market Analyst – Business Development (Real Estate)
Location: Mumbai
Experience: 3–6 Years
Industry: Real Estate
Qualification: Graduate
Role Type: Field + Analytical
Job Summary
The Market Analyst – Business Development will be responsible for conducting in-depth market research, analyzing micro-market dynamics, demand drivers, pricing trends, and customer behavior to support strategic business decisions and mandate acquisition.
Key Responsibilities
Market & Micro-Market Analysis
- Analyze micro-market rationale and demand drivers
- Study locality-wise growth potential and infrastructure impact
- Identify supply-demand gaps in residential/commercial segments
Pricing & Project Performance Analysis
- Evaluate pricing USP and competitive positioning
- Track absorption rates and sales velocity of projects
- Compare pricing trends across developers and locations
Customer & Buyer Profiling
- Identify target customer segments and buying profiles
- Analyze buyer demographics, preferences, and behavior
- Evaluate ticket size, volume, and purchasing capacity
Sales & Promotion Strategy Insights
- Analyze key buying triggers and promotional schemes
- Evaluate effectiveness of direct vs indirect sales (CP channel)
- Suggest promotion plans with a balanced approach (50-50 direct & CP sales)
Business & Financial Analysis
- Assess customer experience impact on sales conversion
- Analyze cash flows, deal volume, and revenue potential
- Support feasibility and mandate evaluation with data-driven insights
Analytical & Strategic Support
- Perform data analysis with logic, assumptions, and business reasoning
- Prepare analytical reports, dashboards, and presentations
- Provide insights with strong business acumen to leadership & BD teams
Required Skills & Competencies
- Strong analytical & logical thinking ability
- Advanced MS Excel & data interpretation skills
- Deep understanding of real estate market dynamics
- Business acumen and strategic mindset
- Ability to convert data into actionable insights
Candidate Profile
- Graduate is a Must
- Strong computer proficiency and presentation skills are required.
- Candidates from the real estate industry will be preferred.
- Experience in market research / strategy / BD preferred
